BASELINE Lighting Design Studio is pleased to announce the opening of Decathlon’s new store in Tseung Kwan O. What is now Hong Kong’s largest sports store, it features BASELINE’s new generation Lighting Concept which increases the perceived values of the brand and its products while featuring a strong visual lighting code clarifying circulation areas, experience areas and merchandise focus. In Hong Kong, Decathlon’s design and development teams are convinced that with today’s architectural trends it is a must to integrate lighting as an integral part of their shop’s architecture at the early design stage. Today Decathlon is a pioneer in Asia for apprehending smart lighting strategies in mass retail. Founded in Hong Kong by Boris Duhamel in 2012, BASELINE is one of the leaders in the lighting design industry with a vision to create unique atmospheres with a Lighting Design approach that takes into account the design intent, budget and operation of the client. Its mission is to create a lighting scene that makes spaces addictive with innovative technology. BASELINE is focusing on hospitality and retail, respecting a sustainable conscience.